A twenty per cent reduction is usually the first step in a fabric's journey off the main collection rather than the last, which is why this page often has the best choice of the sale pages even if it doesn't have the deepest discount. The pieces here are still in reasonable quantity, so it's a better place to look if you need a full garment length rather than enough for a top.
What ends up here
Some of it is deadstock, surplus fabric woven for a manufacturer's order that was never completed. Some is end of line, where we've carried a cloth for a while and the remaining rolls no longer justify a place in the main collection. Some is simply budget fabric that sits at a keen price to begin with. None of it is reduced because there's anything wrong with the cloth; where a piece does have a flaw, that's stated on the product page.
Buying from a sale page
Buy the length you need in one go. Sale pieces are finite, and while there's usually more of a fabric at this discount level than at deeper ones, it still won't be restocked once it's gone. Check your pattern's requirement for your size and view, allow extra for pattern matching if the fabric has a repeat or a nap, and add a margin if you plan to pre-wash for shrinkage.
Because the pieces on this page come from across the whole range, composition, width and weight vary far more than they would within a single fabric collection, so those details on each product page are worth reading properly. Order Sample if you want to check a shade in daylight before committing.
More reduced fabric
Deeper reductions are on our 50% off fabric sale, and everything currently reduced sits together in the main fabric sale. If you're looking for a particular cloth rather than whatever happens to be discounted, start with our full fabric collection.