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50% Off Fabric Sale

50% Off Fabric Sale

Everything on this page is half its usual price. It's where our end of line, deadstock and ex-designer pieces go when we need the shelf space, which means the selection changes constantly and most of it is one-off. If something here suits your project, buy the length you need while it's there, because once a piece is gone it doesn't come back.
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Reduced fabric is reduced for reasons that have nothing to do with quality. A mill overruns an order and sells the surplus. A fashion label cancels a season. A colourway doesn't sell as well as the buyer hoped. A roll comes to its end and there isn't enough left to keep listing it properly. None of that makes the cloth any worse, and it's why a sale page is often where the most interesting fabrics in a shop are hiding.

What ends up here

Deadstock is surplus mill fabric, woven for someone else's order and never used. It's usually good cloth, often better than the price suggests, and it exists in whatever quantity happened to be left. Ex-designer pieces come from fashion houses and manufacturers, and can be considerably more expensive cloth than we would normally stock. End of line is simply the last of a fabric we've carried, where the remaining length no longer justifies a place in the main collection. What all three have in common is that the quantity is fixed.

Buying from a sale page

The one thing worth doing differently here is buying enough. On a standard collection you can come back for another metre if you miscalculate; on this page you often can't, because the length shown is all there is. Check your pattern's fabric requirement for your size and view before you order, allow a little extra for pattern matching if the fabric has a repeat or a nap, and add a margin for shrinkage if you're going to pre-wash. Running short on a half-price fabric is a false economy.

Composition, width and weight are on each product page, and it's worth reading them here more carefully than usual, since the pieces on this page vary far more than they would in a single fabric collection. Order Sample if you want to check a colour or a handle first, though bear in mind that a fast-moving piece may sell through while the sample is in the post.

More reduced fabric

This page is the deepest discount we run. There's more reduced cloth at smaller discounts across the rest of our fabric sale, and if you're after full lengths of a particular cloth rather than whatever happens to be reduced today, our main fabric collection is the place to start.

Why is this fabric reduced?

For commercial reasons rather than quality ones. Most of it is deadstock, which is surplus fabric woven for an order that was never completed, or ex-designer cloth from fashion houses, or the end of a line where the remaining length no longer justifies a place in the main collection. The fabric itself is the same fabric it always was. What changes is that the quantity is finite and won't be repeated.

Can I order more of a sale fabric later?

Usually not, and it's the main thing to plan around. Sale pieces are one-offs, so the length shown on the product page is generally all that exists. Work out what your pattern needs for your size and view before you order, allow extra for pattern matching and shrinkage, and buy it in one go. Coming back for another metre is the one thing a sale page can rarely do.

Is reduced fabric lower quality?

No. Deadstock and ex-designer fabric is often better cloth than its price suggests, because it was woven for a manufacturer or a fashion label rather than for the retail market. Occasionally a piece is reduced because of a flaw, and where that's the case it's stated clearly on the product page. If nothing is mentioned, the reduction is commercial rather than a fault.

How long does the sale last?

Until the fabric sells, which for popular pieces can be quickly. This isn't a seasonal sale with an end date so much as a rolling clearance: pieces arrive as lines end and rolls run down, and they leave when someone buys them. New stock appears regularly, so it's worth checking back, but it does mean a specific fabric you've had your eye on may not wait.

Do you sell samples of sale fabric?

Yes, you can Order Sample on sale fabric as on anything else, and it's a sensible step if colour accuracy matters. The one caveat is timing: a fast-moving reduced piece can sell through while the sample is in the post, so if a fabric is exactly what you need and there's a short length left, it may be worth taking the chance rather than waiting.

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